From Scottish castles to New York boardrooms, September saw strategy, creativity and community take centre stage — proof that even as summer fades, our brands (and team) are just getting started. With Q4 now underway, the busiest season of the year begins — launches, gifting, events and everything in between.
Highland Thinking
Nadia and Badur swapped city life for Scottish grandeur, joining the American International Industries EU Distributor Conference at Carberry Tower — a venue that could easily double as a Netflix set. For three days, the top 10 EU distributors gathered under one very ornate roof to share strategy, forecast trends and talk all things NPD. Conversations flowed as freely as the whisky, with plenty of inspiration carried home.
Stateside Sessions
Across the pond, Stuart and Danni spent the week visiting brand partners from New York to Atlanta, connecting with Mielle, Camille Rose, Eco Style and The Doux. A trip packed with insight, conversation and fresh ideas for what’s next.
Smooch Body Steps Into the Spotlight
Founder-led, team-powered: SMOOCH BODY stepped into the spotlight at the Boots Stores Fragrance Conference. With Madison, Kayla, Francesca, Nadia and Badur instrumental in driving the launch and Atlanta supporting in the lead-up — it marked a brilliant few days for the brand to shine. Watch the day unfold in just 1 minute 10 here.
Anua: All Eyes Ahead of Christmas
Christmas may still be weeks away, but Anua’s festive set has already landed in 100 Ignite doors, marking the official start of the season. The brand’s UK university tour also drew huge crowds at UCL and Manchester — demand so high the stand had to expand — a testament to our operations team’s seamless delivery. To top it off, two Anua SKUs appear in this year’s Boots Skincare Advent Calendar, with a feature on This Morning to boot.
Sacheu Expands Its Footprint
A major rollout for Sacheu, with 37 new SKUs now live across 94 Boots stores. A Christmas set has also launched in 100 Ignite doors, ensuring a glossy finish to the year.
Dots for Spots Keeps Climbing
From social feeds to Boots shelves, Dots for Spots continues to dominate. After gifting, creators @xthuyle (1.2M) and @freya_little (52.5K) both spotlighted the full range on TikTok, while the Mega Dot has officially entered Boots’ top three spot and pimple patch products.
Camille Rose & Mielle: Beauty in Motion
Camille Rose found itself front and centre as Curl Love featured in Superdrug’s collaboration with beauty journalist Ateh Jewel — shared to over 1M followers and spotlighted in The Edit Magazine. Meanwhile, Camille Rose and Mielle appeared in Boots’ latest creator campaign with @dregram1 (50K), racking up 60K views on Instagram and more than 740K on TikTok.
The Doux: Textured Hair Takes the Stage
The Doux delivered a dynamic Instagram live, that brought its products and formulas to life — a meaningful moment for textured haircare, celebrated across one of the UK’s biggest retailer platforms.
Eco Style: Going Global (Again)
Momentum remains strong for Eco Style, whose TikTok community now sits at over 10K. The #EcoOnTheGo campaign drove more than 1.2M total reach, 524K video views and 42 creator mentions across TikTok and Instagram. Creators including @tinipeart, @akiahh_, @callum.ak and @kalingoldstone have kept the energy high, while the Olive Oil Gel was featured in the Daily Mail’s “8 products that deliver flawless locks” — solidifying Eco Style’s place in everyday haircare conversations.
Shea Moisture: Naturally Leading the Way
Shea Moisture launched a new campaign with Look Fantastic, now live across Europe. The creative spotlights the brand’s hero products and naturally powered formulas — bringing textured haircare into the wider beauty conversation in a fresh, elevated way.
RapidLash: Linked and Loved
Creator @aimee_isabella (24.3K) continues to shine a spotlight on RapidLash, consistently featuring and linking the brand in her TikToks — helping build real, organic buzz. We’ve now got 28 affiliates featuring RapidLash in their TikTok shops, making it easier than ever for followers to shop their lash favourites directly from creators.
62 Miles for Refuge
This October, Danni and Abbi are walking 62 miles in support of Refuge, raising funds for women and children affected by domestic abuse. In the UK, a woman is killed by a partner or ex-partner every three days — a stark reminder of why this cause matters. If you’d like to donate or share, you can support here.
Trade Show Triumph
Trevor and the Healthpoint team (formerly Miles Group) had a strong showing at a recent trade event, drawing over 500 pharmacies and generating impressive order numbers. The highlight? Complimentary Indian food for all exhibitors — which, predictably, sealed Trev’s enthusiasm early on.
Team Wins
Congratulations to Aneesha, promoted to Senior Order Management Co-ordinator — a well-earned next step for someone who’s made a strong impact through calm precision and consistency. And to Rob, now Operations Director — recognised for keeping so many moving parts running smoothly (and somehow making it look effortless).
Written by Abbi Little