Last month was full of super exciting moments for us and our brands: directors Dan and Stu went to Cosmoprof Hong Kong, Mielle won best scalp product in the GLAMOUR Power List awards, we held a lovely Children in Need bakeoff and more! Read on for all of November’s best bits.
Month of Mielle
November was a great month for haircare powerhouse Mielle as the brand was part of Boots’ marketing campaign in Oxford Circus tube station (which has a footfall of 112,000 a day!), the cult-favourite Rosemary Mint Oil won Best Scalp Product in GLAMOUR’s Beauty Power Awards and it was confirmed that the brand will be launching into Sainsburys in January.
The Independent feature
Mielle Rosemary Mint Oil, Eco Style Olive Oil Gel, Camille Rose Curl Love and BREAD Curl Cream were all chosen as ‘best products for curly hair’ in The Independent’s Indy Best Buy feature last month!
ARDELL x GLAMOUR Power Awards
Last month, ARDELL’s iconic Wispies strip lashes won the Makeup award in GLAMOUR’s Power Awards 2024! This is a huge win for such a big category and we’re thrilled to see our fan-fave lashes getting the recognition they deserve!
Camille Rose x Look Fantastic
Look Fantastic created some gorgeous content featuring our bestselling Camille Rose virtual bundle (the Ultimate Curls Duo). Click the iPad to check it out!
Shea Moisture takes on Europe
To highlight the launch of Shea Moisture’s brand new gels, we ran a campaign with Look Fantastic which went live across Europe, including in France, Italy and Germany. The campaign included a solus email (below) and category page banners.
Cosmoprof Asia
Directors Daniel Silvester and Stuart Catton attended Cosmoprof Asia last month where they met with a number of new and existing brands and had a great time testing products. Held in Hong Kong, the exhibition was full of exciting K-beauty brands and Stu and Dan left feeling super inspired!
Children in Need bakeoff
Here at FDD, we love a good fundraising event! Getting everyone together, having some fun and raising money for brilliant charities; what’s not to love? Last month we raised £755 at our Children in Need bakeoff! There were loads of delicious bakes but there could only be one winner… Skincare Category Manager Sophie Fletcher, who baked her winner on the day, won with her chocolate orange fondant cake!
That’s all for this month! Thanks for reading and be sure to check out our other posts here!