November came in busy and left us buzzing. Awards season kicked off, brands took over London, K-Beauty touched down in full force, and we saw some seriously impressive traction across retail and community events. A lot happened (in the best possible way), so here’s everything worth knowing.
Award Season Called
We started strong at the UK’s biggest beauty awards event, where two of our brands picked up three wins, and four brands received seven Highly Commended titles. A brilliant result that reflects the combined effort of every team supporting our brand partners across sales, marketing, operations and beyond. Same time next year?
Boots Small Supplier of the Year (Beauty)
We also received Boots’ Small Supplier of the Year (Beauty) award — a milestone moment highlighted by a congratulations from Steve Ager, Chief Customer and Commercial Officer at Boots. A great acknowledgement of the hard work that goes into supporting brands and retailers day-to-day.
Meet Wavytalk
Wavytalk officially joined our portfolio, launching into Boots and online from 3rd December.
The brand brings a vibrant, community-focused approach to hair tools that makes styling feel easy, enjoyable and refreshingly modern. Perfect timing for Christmas gifting… even if those gifts have a suspicious habit of being “accidentally” kept for yourself.
SMOOCH BODY: Two-Store Takeover
SMOOCH BODY wrapped two standout activations at Westfield and Piccadilly Circus, drawing queues of around 200 people. A great sign that enthusiasm for the brand translates seamlessly from social buzz to real-world footfall.
K-Beauty Took the Stage
The Anua team flew in from Korea for an exceptionally full UK schedule. Their November moments included:
- Supporting activity at the Boots Conference
- Taking home two Beauty Award wins
- Being invited as one of seven top-performing brands for ASOS Celebrates
- Launching three full bays in major London Boots stores, with lots more rolling out in 2026
A month of clear momentum for one of the fastest-growing brands in the space and yes, Cardi B really did use the TXA serum.
Curly Christmas Incoming
TreasureTress began December with their annual Curly Christmas event — a key moment for the textured haircare community. Mielle hosted a standout Scalp Sanctuary with trichologist Dammy Saint Claire, while Eco Style, Camille Rose and Mielle all featured in this year’s Curly Christmas Advent.
Full coverage coming in December’s round-up, consider this your early Christmas present.
Written by Abbi Little