From standout social moments to new stockists and major press wins, May was a month of momentum across the board — here’s the latest from our brand line-up.
Anua: Lets Start in Seoul
Anua had a strong month both globally and locally. A brand deep-dive in Seoul with our Skincare Director, Daniel and leaders from Boots was described as a career highlight by those involved — packed with insights, future-facing plans, and renewed brand ambition.
The Rice Toner received a spotlight in Glamour UK’s edit of best rice toners and Anua is now preparing to take centre stage at the Boots Skincare Conference.
Dots for Spots: Seen & Stocked
This month brought great visibility for Dots for Spots, with TikTok creator Saphi Bartlett (280k followers) featuring the OG patch in her GRWM video! A completely organic moment that has now reached over 15,000 views. In recognition of Mental Health Awareness Week, the brand shared a dedicated message with its online community.
The social team visited Boots in Reading, where new TikTok content was captured during a store check-in. And in retail news, Beauty Outlets and M&N Beauty have been added to the growing list of stockists — helping bring Dots for Spots to more shoppers across the UK.
RapidLash: Price Down, Standards High
The long-awaited RapidLash price drop is now live across the official website, LookFantastic, Sephora, Debenhams, and PLT — giving customers even better value without compromising on high quality and results.
Social media engagement remained strong, with a paid TikTok from Honey Barratt (7.9K followers) generating 18.7k views, and Skin by Lottie (125k followers) featuring RapidBrow in her organic evening routine. There were also mentions during India Alexandria’s Instagram Q&A and during Musera’s influencer trip to Ibiza.
To top it off, Cosmopolitan UK included RapidLash in their Best Eyelash Serums list — reinforcing its place in the premium beauty space.
Eco Style: Glossy Enough for Moana, Strong Enough for The Rock
The launch of #BlackCastorBenefits campaign marked a fresh direction, highlighting male creators and the styling power of Black Castor & Flaxseed Oil Gel. The first collaboration is now live!
On the red carpet, Fleur East relied on Eco Style to hold her sleek ponytail in place while interviewing Dwayne Johnson at the Moana 2 premiere. Wind? No problem!
Additional mentions came from influencers @mollyhull_ and @alishaakaurr, while an in-house TikTok gained strong traction with 48k views, 1.3k likes and 187 comments.
Eco Style also featured in Heatworld’s best curly hair products roundup and is set to launch into Tesco and Superdrug’s trial/travel ranges next month.
Mielle: Where Curls Meet the Moment
It’s been a standout month for Mielle, with the brand launching on LookFantastic and our marketing and sales teams showing up in full force — delivering a Superdrug team training and leading a live activation at the Afro Hair & Beauty Show. To top it off, Mielle was also featured on Superdrug’s official Instagram.
Sacheu: Lined to Last, Loved by Vogue
Sacheu’s cult-favourite Stay-N Lip Liner just earned a major editorial win — named Best Lip Liner by Vogue. With long-lasting wear and TikTok credentials, it’s now officially beauty-editor approved.
Clutch: In Boots, With Bey, and Off to the Races
Clutch Glue is now rolling out into 300 Boots stores across the UK, supported by an eye-catching teaser campaign.
Stay tuned… Keep an eye on our channels for more news, launches, and updates from across our growing brand line-up. We’ll see you in June for the next round-up.
Stay tuned… Keep an eye on our channels for more news, launches, and updates from across our growing brand line-up. We’ll see you in June for the next round-up.
By Abbi Little