From celeb collabs and lash events to beauty awards, June was a very busy month for FDD’s brands
Each month brings something new for FDD, its brands, and its staff and last month was one of many exciting ones; we booked event venues, received organic celeb endorsement, cheered on our brands at the CEW awards, and more… Keep reading to find out all the best bits from June at FDD!
Ardell lash event
Francesca and Ruth, from our Marketing team, spent June carefully touring venues for our upcoming Ardell lash event, that will take place later this year. After looking round and considering the priorities, they selected a lovely little venue called the Little Scarlett Door!
The event is a chance to get influencers and journalists together for lots of lashes, laughs, and cocktails- it’s set to be a great night and we can’t wait for the day to come around!
RapidLash® x Clean Girl Summer
RapidLash® was one of the first eyelash serum brands to launch in the UK, having been founded in 2008, and we’re always happy to see it thriving…
With over 13,000 followers on Instagram, our PR and Social team works hard to stay present and connected with long-time RapidLash® users and to reach potential new customers across different social media platforms. The team’s latest campaign is well under way… Here enters, RapidLash® x Clean Girl Summer.
The RapidLash® Clean Girl Summer campaign is all about enhancing people’s summer beauty treatment results with RapidLash® products. Whether it’s a pre-holiday lash lift or lash extensions, RapidLash® Eyelash Enhancing serum enhances and nourishes the natural lashes, allowing for a more impressive result. The same goes for brow treatments, such as a brow lamination, as RapidBrow® Eyebrow Enhancing Serum helps to create a longer and thicker appearance of brow hairs, making a brow lamination even more eye-catching!
To spread this message, our PR and Social team has paired up with beauty salon owners who have been sharing videos on Instagram and TikTok, explaining how to use RapidLash® products to enhance the results of their beauty treatments… Check out this post by brow stylist Jamie Amanda, as she explains the benefits of using RapidBrow® when getting a brow lamination.
Face Halo at the CEW awards
The CEW UK Beauty Awards final was held in June, and we were all beyond excited to see Face Halo’s new reusable bamboo rounds in the top 3 for the CEW Best New Beauty Tool or Accessory – Mass & Prestige award! Being a top finalist in such a prestigious beauty award is great for exposure and it was amazing for the product to get the recognition it deserves.
The bamboo rounds are Face Halo’s latest product drop; an eco-friendly alternative to regular disposable cotton wool rounds- they’re the perfect tool for applying liquid skincare, removing nail varnish, or performing any other task a regular cotton pad would do… There’s all the function, but none of the waste!
EcoStyle x Lizzo
EcoStyle was blessed with an amazing celeb collab last month… None other than Lizzo herself had the iconic hair gel used in her hair! The performer’s stylist used EcoStyle gel to style her amazing pink look (see below), and even tagged the brand in their social media post!
FDD Fun Day
We held a charity fun day in June for our director Daniel Silvester, who ran over 1000 miles for charity! Check out this blog post for all the fun details.
All in all, June was another brilliant month at FDD International, and we look forward to seeing what else is in store for our brands! Keep your eyes peeled for more updates and make sure you check out our other blog posts here.
By Sophie Corderoy