From standout retail launches to social-first marketing moments, June brought strong visibility and momentum across the brands. Here’s a quick look at what’s been going on…
Anua Flew In and the Buzz Took Off
Anua flew in from Korea to showcase their brand and upcoming NPD at the Boots Skincare Conference, where they were the only K-Beauty brand present. The buzz around the stand said it all. They’ve also launched into Superdrug’s Beauty Playground, with wider rollout planned in the coming months.
Sacheu’s Summer is Heating Up
The brand featured in the Boots Festival Edit Bag, building buzz ahead of upcoming product launches — a major expansion into Boots beauty. They also landed a glowing Mirror feature on their viral Stay-N Lip Liner (shade P-INKED). Beauty Editor Zoe Cripps called it her summer go-to after it lasted 10+ hours on her lips at Royal Ascot. Infused with hyaluronic acid and vitamin E, the peel-off tint delivers long wear and lip care in one. And now, the Stay-N Lip Liner is up for The Beauty Awards 2025 under Make Up Must-Haves.
💄 Voting opens in early autumn — we’ll remind you, don’t worry!
Stuck on CLUTCH
CLUTCH’s 15ml launch in Boots got off to a flying start, with strong early sales — not bad for a glue that fits in your pocket. To get it seen (and stuck), the marketing team rolled out a series of guerrilla marketing activations, offering free outfit repairs outside Beyoncé’s Cowboy Carter tour and Ascot Races — fixing straps, hems and more than a few wardrobe-related meltdowns.
One video from the organised chaos has now racked up over half a million views, turning a clever street stunt into a viral moment (and the team into low-key national treasures — or at least recognisable in the queue for iced coffee).
🎥 Watch the marketing moment we’re all still talking about.
Dots for Spots Out in the Wild
Quietly iconic, reliably effective.
Dots for Spots made a splash on TikTok with two organic mentions from @milliegshields (179k) and @hs.george (90k) — both sharing their love for the mighty dots, no strings (or #ads) attached. Meanwhile, across the pond, the US team supported a gifting suite in Nashville, sending dots into the hands of influencers and content creators — with plenty of highly usable content to show for it:
📸 Post 1 | Post 2
Back home, a “summer heatwave essentials” TikTok brought in 21.2k views — because even in 30-degree panic, Dots still perform.
RapidLash Has Entered the Chat
Last month, RapidLash got a major boost from Lolly (96.6k followers), who shared that she’s officially ditched lash extensions and now uses RapidLash in her night-time routine. Her video has already pulled in 25.8k views.
The brand also had a shoutout from former Love Islander Jessie Wynter (935k followers), who featured RapidLash after receiving a gifted set — exactly the kind of post-bedtime beauty content we love to see.
And if you’re after the receipts, we’ve got them — the product was featured in the Manchester Evening News, with the headline doing most of the heavy lifting:
📰 “My eyelashes are longer and so much fuller”
Eco Style Gets Luxe Love and a Pocket-size Fav
Eco Style is having a moment — racking up 4.9 million in potential influencer reach this month (not that anyone’s counting…)
Here’s who’s been showing some love:
- @tinipeart served her signature slick-back braids to 280k followers, picking up 202k views
- @mollyhull_ brought the bubble hairstyle with 49k views and 432k followers
Meanwhile, Eco’s own TikToks are holding their own — the team’s been out filming, styling and making the gel look good in every light:
🎥 Video 1 – 7.1k views
🎥 Video 2 – 5.7k views
And in case you missed it, Eco Style was featured by SheerLuxe — both online and on their TikTok.
📰 Have a scroll
🎥 Press Play
Just Launched…
The new travel-size NPD has officially landed in Superdrug. Around 50 creators will be receiving a carefully curated mailer — designed in-house with summer styling in mind — featuring the mini–Olive Oil Gel and a few seasonal essentials. We’ll also be collaborating with a mix of creators, from festival-goers to jet-setters, to show how they’re using their favourite gel all summer long. Keep an eye on socials to see it in action.
Good Hair Days Only
We teamed up with Treasure Tress at the Black Business Show for an activation that did exactly what it came to do — celebrate curls, community, and culture (with great lighting, of course).
Mielle, Eco Style, and Camille Rose took centre stage, with real-time touch-ups, top-tier wash-day essentials and a backdrop made for selfies.
Because when the hair’s right, everything else follows…
🎥 Catch the curls in action
Mielle Meets The Doux On Screen
Mielle had a strong month with Love Island screen time and continued support from Look Fantastic.
The Doux also made a cameo on screen, giving textured hair its moment in the spotlight.
From TV to the high street, these brands are showing up in all the right places.
That’s a wrap on June — a month of launches, buzz and beauty moments worth watching.
By Abbi Little