January has been an incredible start to the year, packed with exciting milestones across our brands. From Sacheu’s success at Boots to the upcoming launch of The Doux, here’s a recap of the key highlights that made last month one to remember!
Cosmoprof: A Global Beauty Event
Our directors, Nads and Stu, swapped the British winter for Miami’s Cosmoprof, the beauty industry’s biggest event. With 19,000+ visitors from 113 countries, it was an incredible opportunity to connect, network, and spot the latest trends across skincare, makeup, fragrance, and haircare.
RapidLash Buzz
Our RapidLash products have been getting plenty of love on social media! @the_skinspecialist (96.2k followers) shared her stunning lash results, while @leilalayzell (197K) organically featured it in her Instagram reel, ‘How to Feel Put Together with No Makeup.’
Anua & Sacheu: On the Rise
Anua continues to shine in skincare, while Sacheu is making its mark in the makeup world. Both brands are seeing strong sales and growing popularity—big things ahead in 2025!
Dots for Spots: Social Media Spotlight
@lydiafowler (513K) featured Dots for Spots in her ‘Quick Glam’ routine, showing how seamlessly they fit into any skincare or makeup routine. Spot-on prep!
Love Island Spotlight
Our brands have been making waves in the Love Island villa this season:
- Sacheu got a Closer Online feature after Elma Pazar was spotted wearing Heyzel Lip Stay-N—quickly becoming a fan favourite!
- Eco Style’s Argan Oil Gel got a boost after Liv Hawkins praised it before entering the villa and continued to rely on it to combat the South African winds while she was there. This generated coverage on Closer Online and a feature on Boots TikTok!
- BREAD’s Hair Oil & Cream landed in OK! Magazine, solidifying their spot in villa styling routines.
The Doux & Mielle: Now on Amazon
We’re thrilled to announce that The Doux and Mielle are now on Amazon! The Doux brings bold, nostalgic styling, while Mielle offers science-backed nourishment for curly, coily, and wavy hair—making both brands more accessible than ever.
IMARAIS: A Major Win
Our IMARAIS Beauty Nourish Gummies were hailed as a “game-changer” in The Mirror. During the £10 Tuesday sale, they sold out by 8:30am—proving just how much customers love them!
That’s a wrap for January! Stay tuned for more exciting updates throughout the year.
By Abbi Little