February may have come and gone, but love is still in the air! Cupid truly delivered, showering us with exciting product launches, media coverage, and a whole lot of buzz. From Dots for Spots’ feature in PrettyLittleThing’s Valentine’s Beauty Box to BREAD’s Styling Gel making its debut at Space NK, it was a month full of heart-eye moments. So, let’s dive into the highlights—because who says February’s love can’t last a bit longer?
Dots for Spots Spreads the Love in February
February was a big month for Dots for Spots! Our products were handpicked for PrettyLittleThing’s Valentine’s Beauty Box, ‘Love From,’ which featured self-care essentials we all adore. ❤️ Alongside this, our #DotsofLove gifting campaign took off, with amazing UGC from creators like Olivia Harriman (30.8K followers), who showcased our £10 Tuesday deal in her TikTok video, and Liv Reynolds (21.5K followers), who featured Dots for Spots in her “Chilled Nights Always” video. We also secured a feature on Yahoo! Life Online, where the hydrocolloid patches were praised for quickly healing spots without drying out the skin. And here’s some exciting news—Dots for Spots is now listed at TKMaxx!
Eco Style: Award-Winning and Viral Growth
Eco Style continues to shine! Our social team struck gold again with a TikTok video set to the viral sound “Me obsessed with you, yes, yes I am,” which went viral with 96K views, 7.3K likes, and over 200 comments and counting! Plus, we’ve had some great tags from creators like Jayde Pierce (857K followers), who posted a “How I Do a Slick Bun” video, and Alisha Kaur (384K followers), whose styling video racked up an impressive 1.8M views!
Ardell: The Post That Got Everyone Talking
Ardell made a major impact at the BAFTAs! Molly-Mae was spotted on the red carpet wearing Demi Wispies, thanks to gifting from our social and PR agency, Sparkle PR. We also had fantastic coverage on Superdrug’s TikTok, where UGC creator Isla (14.5K followers) highlighted how Ardell products are the perfect salon swap for achieving professional results at home. And Yas Caramanli (705K subscribers) gave Ardell Seamless a glowing mention in her “My Makeup Routine” YouTube video—another organic hit!
Sacheu: Kiss-Proof and Sell-Out Success
On Valentine’s Day, beauty presenter Nadine Baggott shared her top kiss-proof picks on This Morning, and Sacheu’s Lip Stayn in Getredy was at the top of the list. This long-lasting formula is the perfect choice for keeping your lips flawless throughout any date. Sacheu also made waves in the Love Island Beauty Box, selling out on Boots in just 4 hours—an incredible success! ❤️
Glossmetics: Hits the Shelves
Glossmetics is now available in 331 Superdrug stores across the UK—exciting news for beauty lovers looking for the perfect gloss!
BREAD: New Styling Gel Lands at Space NK
BREAD’s Hair-Gel Curl Defining Styler has officially launched at Space NK! This lightweight, vegan formula is ideal for curly, coily, and wavy hair, offering hydration, nourishment, and a flexible hold. A fantastic addition to BREAD’s expanding retail presence! 🎉
RapidLash: Strong Affiliate Sales and Press Mentions
RapidLash made an impact with fantastic coverage on Grazia Online for National Lash Day. The feature highlighted why the Eyelash Enhancing Serum is a must-have, with Euphoria star Sydney Sweeney raving about it in 2021—and now Grazia is revisiting the product, showcasing its benefits.
Mielle: A Month of Big Wins
Mielle had an exciting month, starting with the launch of the Rosemary Mint Collection at Sainsbury’s, securing top spots in-store. We also introduced 4 new products at Boots, including a scalp scrub that’s sure to turn heads. Mielle is now available on Beauty Bay and secured a feature in Glamour’s newsletter.
The Doux: Fresh Styling Innovations
We’ve launched 4 exciting new curls, coils and waves styling SKUs for The Doux at Boots, including 2 new styling foams! The Mousse Def Texture Foam is now the #1 mousse in the textured haircare category! 🙌🏽 This launch is leading the charge in haircare innovation—one to watch!
That’s a wrap for February! Stay tuned for more exciting updates throughout the year. 🚀
By Abbi Little