From celeb endorsements to eco-friendly influencer mailouts, here’s everything you need to know about last month at FDD
April saw FDD and its brands start the new financial year in the best way possible- with exciting launches, fantastic PR and social media coverage, celebrity endorsements, and more; it’s safe to say our brands are thriving! Let’s look at what’s been going on at FDD…
Camille Rose sat pink and pretty in Ice Spice’s Princess Diana video
On the 14th of April, Ice Spice and Nicki Minaj released a music video for their hit song ‘Princess Diana’. With over 39 million views (and counting), we were beyond excited to see Camille Rose Curl Maker and Camille Rose Curl Love Moisture Milk sitting pink and pretty on the dresser that Ice Spice sits at… With the video having such a wide reach, it’s amazing to see Camille Rose sitting front and centre!
IMARAÏS beauty x World Earth Day
World Earth Day is a day designated to creating awareness and showing support for environmental protection. Falling on Saturday 22nd April this year, our PR + Social team celebrated the day by sending an IMARAÏS mailer to a variety of eco-conscious influencers and creators.
IMARAÏS is a beauty brand that has sustainability at its roots. Specialising in skin and hair beauty gummies that are both effective and delicious (blueberry and lemon- what’s not to love?), the brand uses locally sourced vegan ingredients and maintains a low carbon footprint, operating a traceable supply chain!
The Earth Day mailer contained a tube of both IMARAÏS Glow (skincare gummies) and IMARAÏS Nourish (haircare gummies) along with a positive letter that encouraged recipients to consider how they could make further changes to their lifestyle to help climate change. The mailout aimed to praise and acknowledge the influencers’ efforts to make the world a greener place while also inspiring them to keep striving for more! In return, the eco-friendly influencers produced engaging content that spread IMARAÏS and its empowering message to their broad range of followers.
Ardell x Jet2
Ardell X-tendedwear is the new kid on the block in the Jet2 in-flight catalogue and Francesca and Sophie, from FDD’s marketing team, attended a crew training day to show it off!
With a beautiful banner, samples on display, and pink sweets on the ready (who can resist a Percy Pig?), Francesca and Sophie explained X-tendedwear’s many benefits to the Jet2 cabin crew… Ardell X-tendedwear is the ultimate DIY lash kit and a brilliant replacement for lash extensions- with glue that lasts up to 6 days, clusters for the perfect customisation, and tweezers for easy application, the kit is the cheaper, quicker route to salon-worthy lashes, and we can’t wait for Jet2 customers to find out for themselves!
North West shared her love for EcoStyle, again!
EcoStyle is a cult-classic in the world of hair styling gel and North West (Kim Kardashian’s daughter!) appears to be its biggest fan! The mother-daughter duo has their own TikTok page, @kimandnorth, and in April they shared a video of them styling North’s hair together. North holds a tub of EcoStyle Olive Oil Styling Gel and puts the product in her hair as her mum continues brushing it… With 1.5 million likes, the TikTok is the latest of many videos where North holds and uses EcoStyle products- it’s a great moment of exposure for the brand and a celebrity shoutout we’re always happy to see on our feeds!
From music video cameos to North West approval, it was another fabulous month at FDD and we can’t wait to see what the upcoming months hold for our brands- keep an eye out for more updates and blog posts!
By Sophie Corderoy