July was a great month for us and our brands… EcoStyle was spotted in the Love Island villa, Mielle set up in the Olympic village to offer athletes the chance to refresh their hair, RapidLash teamed up with Ellie Pembs for an Instagram advert and much more! Read on for all the best bits.
EcoStyle
July was a brilliant month for EcoStyle with the Coconut Oil, Black Castor Oil and Olive Oil gels all appearing on screen in the Love Island villa!
Social features were great too with 2x organic features from @cinziabayliszullo (532k+ followers), amazing content following our festival mailer, including this TikTok from @georgia.barratt (1.3 million followers) which has close to 15k likes, and this Love Island video shared by Boots featuring EcoStyle Olive Oil gel.
Mielle
Mielle continues to thrive with the brand being the official textured hair sponsor of the Paris Olympics! Mielle will be set up in the Olympic Village, offering athletes the chance to rejuvenate and refresh their hair with their products…
In the UK, we have loads of secondary sites in Superdrug for a big haircare event this month – including the end-of-aisle site shown above! Superdrug also shared this amazing video on their Instagram to launch Mielle’s Light Rosemary and Mint Oil!
Proactiv
Proactiv is one of our newest brands and, to help launch it into the UK, our PR and Social team put together an influencer mailer campaign! The team designed a leaflet that explains the 3 steps of each kit (both Solution and Gentle), along with the benefits and which accounts to tag when sharing content.
The PR and Social team are soon going to be running the Proactiv social accounts too and we can’t wait to see what’s in store for this brand!
Treasure Tress
Treasure Tress took their pop-up hair gym to The Recipe festival last month! With 15,000 people in attendance, including several Grammy award-winning RNB performers, it was a huge event and there were several hundred people queuing for the Treasure Tress tent from open to close!
With JML, Camille Rose and EcoStyle all heavily featured in the tent, it was a great moment of exposure for our brands! Just look at those shelves…
RapidLash
July was a great month for RapidLash as we launched another advert with Ellie Pembs, aka @greasyhairqueen. Ellie, who has raved about her RapidLash results for ages, has over 221k followers and is a powerful force in influencing others to try RapidLash! We also had a fantastic organic mention from @bethanmccoy (191k followers) who is thrilled with her RapidBrow results!
GLAMOUR
GLAMOUR’s Beauty & Wellness Power List Awards 2024 voting started in July and our brands are all over the shortlists! The shortlists are decided by GLAMOUR editors, as well as dermatologists, health experts and celeb beauty therapists. The Power List Awards allow people to vote for their favourite products across hair, makeup, skincare, fitness, wellbeing and more. Take part in voting here.
That’s a wrap! Keep an eye out for next month’s update and catch up on our older posts here. As always, thanks for reading!