These are the best bits from the festive season at FDD
December was brilliant for FDD with Ardell Naked lashes being in Latest in Beauty’s December box, RapidLash being praised by a famous TikToker and much, much more! Keep reading for all the best bits from last month…
EcoStyle on social media
EcoStyle received loads of amazing mentions on social media in December, such as this video by @aaliyahxelia (147k followers) who uses EcoStyle Olive Oil Styling Gel to style her daughter’s hair. Other mentions include this video by @alishaaa_ (161k followers) and a slick back tutorial by @belle_envie, a hair and makeup micro influencer.
It’s great to see people loving our products and mentions like these are always brilliant for brand exposure, helping to spread the brand and its products to more of the right people!
RapidLash success
RapidLash also had great mentions in December, including this video by @max.schofield (a TikToker with over 778k followers), where the influencer says she has “been absolutely shocked by the results and would repurchase” the lash serum. RapidLash has been scientifically curated to give longer-looking lashes in as little as 8 weeks and we’re always pleased to hear people raving about the results!
Boots x haircare
The Boots Beauty Concept Store, which opened at the end of last year, included Pattern, Camille Rose and EcoStyle as featured haircare brands and also had Jamaican Mango and Lime in the product build!
The retailer also shared this hair styling video featuring Pattern and EcoStyle, in collaboration with textured haircare brand No Knot Co, with their 1+ million followers on Instagram. The video has over 150k views so far and is a fantastic opportunity for brand exposure!
Ardell x Latest in Beauty
Ardell Naked Lashes 424 were featured in the Latest in Beauty December box and the feedback we received was brilliant! According to Latest in Beauty’s stats, the Naked lashes were 40% of customers’ top 5 products, with 56% saying the lashes were an easy way to make their eyes pop. The beauty box had 22.2k social impressions and 12.9k web page views, making it brilliant for brand awareness!
And… that’s a wrap for 2023 updates! It’s been a brilliant year for our brands, and we can’t wait to see what 2024 has in store for us; keep your eyes peeled for more monthly updates and other blog posts this year! You can catch up on our other blog posts here.
By Sophie Corderoy