On the 21st of September, we held an Ardell event to help launch the brand’s latest invention: Seamless Underlash Extensions.
Ardell Seamless Underlash Extensions is an at-home lash kit that comes in three Ardell lash styles: Faux Mink, Wispies, and Naked. The pack contains lashes designed to be applied under your natural lashes and glue that allows them to last for up to 10 days, with 7 applications included! Not only is the set aesthetically pleasing and perfectly giftable, it’s also more decked out than competitor products, with 4 lengths of lashes for a more customisable look and a lash remover included!
To promote and introduce Ardell’s latest innovation, and boost general brand awareness, Ruth and Fran from our Marketing team and Badur and Nadia from Beauty Accessories Sales, along with Sparkle PR, organised and ran an event…
With over 350 guests invited, including press, buyers, journalists, and influencers, the event had a great turnout with every room full of people, buzz, and fun at all times! From micro and macro influencers to big names like BBC Glow Up’s Jack Oliver, X Factor’s Amelia Lily, and Jessica Haller, every single guest was special to us, and we were thrilled to see everyone getting along and socialising as they enjoyed the night.
The event’s venue, The Little Scarlett Door (which was carefully chosen by Ruth and Fran), was the perfect location for the event – it had an intimate, social feel and tonnes of Instagram-able spots, such as the shower cubicle seen below and even a photobooth for printable pictures!
The venue was completely branded with Ardell logos seen all over and each section of the space was dedicated to a different Ardell product, such as the Naked area which featured the popular shower spot!
We even had a bar with Ardell-themed cocktails which guests could order for free… Check out Fran (Marketing) and Madison (PR + Social Media) enjoying a ‘Wispie’ cocktail below. Guests were also offered canopies throughout the evening, with a variety of food to suit everybody, such as delicious vegan wellingtons and asparagus rolls!
A highlight of the night was the Seamless Underlash application bar where guests could have their lashes done for free by professional MUAs. With influencers queueing to have a go and everyone loving the result, it’s safe to say that the Seamless Underlash Extension kit is going to be popular!
After a few hours of good chats, lots of pictures, plenty of lash demos, and a lot of fun, the night came to an end. Each guest was given an Ardell goody bag as they left which contained a free Seamless Underlash kit as well as 5 other Ardell products and two DUO glues for the perfect application. The goody bags were put together by the marketing team leading up to the event – as with the Notting Hill Carnival bags, the girls set up a mini production line and filled all 300 bags as quickly as they could!
All in all, the event was a massive success, and we can’t wait to see everyone’s amazing content across social media! Here’s to the next event…
Written by Sophie Corderoy