From new launches to strong social results, April was full of movement across the brands. Here’s a quick look at what’s been going on…
Anua: PDRN Serum Now on Boots.com
Anua’s PDRN Hyaluronic Acid Capsule 100 Serum (30ml) is now live on Boots.com. PDRN, derived from salmon DNA, is starting to cause a stir in skincare circles — and we’re proud to be the first to bring it to Boots. Even more exciting, the Boots PR team have secured a feature in Vogue (no big deal) for the PDRN serum!
TGIN: Coming Soon to Boots
TGIN is officially heading into Boots next month. A great step forward for textured haircare on the high street, and a big moment for the brand.
Mielle: Superdrug Launch Incoming
April ended on a high. A recent in-store activation delivered strong results, and now five new Mielle products are confirmed to launch into Superdrug next month. More choice, more shelf space, and a growing presence in key retailers.
SACHEU: Boots Beauty Live Debut
Francesca, Abbi and Sophie from the Marketing team recently headed to The Custard Factory in Birmingham for the very first Boots Beauty Live event, representing SACHEU. It was a brilliant day full of swatches, selfies, masterclasses and goody bags! Check out the video here.
RapidLash: Positive Social & New Retail Ahead
RapidLash had some nice organic mentions in April, plus a collab with a long-time fan that really resonated. Looking ahead, the brand will be launching on PrettyLittleThing next month, opening the door to a new, fashion-led audience.
Dots for Spots: A Strong Week on TikTok
From 10th–17th April, Dots for Spots had its best-ever week on TikTok, with 26 mentions (organic and paid) and a total reach of 1.57M views. The brand also featured in a popular beauty haul video and got a mention from a respected skincare pro. A solid month all round, with more to come.
Eco Style: Social Growth & Minis Launching
The Coconut Oil Gel featured in April’s TreasureTress box, helping spread the word about its styling and moisturising benefits. TikTok growth is continuing, and we’ve now gained 2.4k new followers this year.
ARDELL: On the Radar
ARDELL’s Demi Wispies popped up in a celeb look this month via a trusted MUA, and the brand also featured in a giveaway collab with Roccabox. Keep an eye out for more as part of their upcoming beauty edits.
That’s a wrap on April — a mix of launches, traction and strong signals for what’s next!
By Abbi Little