Welcome to the world of marketing… This post will introduce you to the day-to-day tasks and responsibilities of our lovely marketing team! Are you ready to get stuck in?
Who are the FDD marketing team?
The marketing team consists of 4 people: Ruth (Head of Marketing), Gill (Assistant Marketing Manager), Fran (Marketing Executive) and Sophie (Marketing Executive).
What are their responsibilities?
Typical responsibilities, split between the 4 team members, include: editing and supplying brand imagery to retailers, arranging, securing, and monitoring promotions and marketing activity, producing creative assets such as brand banners for retailers, organising and running brand events, writing copy for product listings and brand stores, creating and running brand stores on retailer sites such as Amazon, running email/newsletter marketing campaigns, launching and running DTC websites, monitoring in-store marketing activity and product display, and more!
A typical day in the life…
9am: reply to emails from brands and retailers; create a to-do list of requests
10am: design a banner for a retailer product launch
11am: a meeting with a retailer to discuss potential marketing opportunities
12pm: create and schedule a newsletter for one of our DTC websites
1pm: lunch!
2pm: visit a retail store to check that our brands are being displayed properly and all marketing activations have gone live; share evidence with brands
3pm: edit brand imagery to fit retailer asset requirements
4pm: a brand meeting to discuss performance, potential retailer activity, and upcoming promotions and marketing
5pm: home time!
As the world of marketing grows bigger and bigger and the variety of tasks grows every week, the FDD marketing team continues to broaden and strengthen their skillset; each member of the team is hard-working, creative, and ready to take on a challenge!
Keep an eye out for our other blog posts and catch up on what’s been happening at FDD International this year by checking out our monthly catch ups here.
Written by Sophie Corderoy